Abercrombie & Fitch

I’ve noticed this site has been getting a lot of attention within all of the web inspiration galleries as of late.  To be honest,  I’m not sure why it has taken so long.  As far as I know,  this design has been out for quite a while.  I’m a big fan of the simplicity behind the eCommerce solutions used,  as well as the overall brand that they’ve established.  Though I’m not really into the clothing,  I think they have an all around cohesive identity;  from print to web.

I’ll agree with Kevin.  It’s a well done site.  I think they could cut back on the flash entirely though….  The generation that buys their clothes are all on iPhones and other mobile devices today.  Even an app perhaps?

Good site.